Success Stories - What Others are Saying and Doing

Making a Special Touch

October 9, 2008

The marketing team at Illumina on Lake Union Apartment Homes in Seattle takes birthday cards to a new degree of personalization. Sure, they use our interactive text fields on the website to make a custom greeting using the resident’s name, but they came up with a way to personalize even further.

The community business manager, Amber, says her assistant manager researches the horoscope for the birthday month and adds the astrological forecast into our greeting card format. It shows up on the right inside of the card and feels like it was written especially for the resident celebrating a birthday.

Kudos to this team from Epic Asset Management!