Seen and Heard - Outreach and Retention News and Ideas

2008 Report of Prospect Research

October 24, 2008

from: J Turner Research

Take a look at this snapshot of findings from ongoing exit interviews of prospects shopping for an apartment community.

Follow up after visit has a clear impact on the closing of a lease. It increased the closing by 15%.

62% of prospects that recalled being followed up indicated that they have either leased or have decided to lease at the property.

Don’t lose track of a single prospect when you use an effective guest card system.

47% of prospects did not recall a contact by someone after a visit.

More than a generic thank-you card, make a memorable impression with a hot button follow-up campaigns.

The number of prospects who are looking for an apartment that currently live in an apartment is 50%.

How do you compare to the competition? Follow up tours with reminders of your positive attributes .

Use Beyond Wine & Cheese Marketing collateral to STAND OUT from the crowded marketplace!