Seen and Heard - Outreach and Retention News and Ideas

Strategies to Make Your Newsletters Work Harder

July 28, 2007

excerpt from MarketingProfs.com, June 5, 2007

“Brands that deliver general interest newsletters filled with tips, tools, and advice (but not unique brand-differentiating content) should rethink their approach.”

“Many brands originally expect that engaging with customers and delivering basic newsletters will create warm and fuzzy feelings that are enough to generate a positive ROI. Most are disappointed with their results.

Progressive brands are making advances in their approach, tightening the focus of their relationship marketing, and now filling newsletters with more unique-to-the-brand content.”

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