more articles: news&announcements | successstories
Seen and Heard - Outreach and Retention News and Ideas
Want to know about great ideas about Outreach, Retention and Renewal? In our Seen & Heard article section, you'll find fabulous ideas from across the property management industry (we'll even include the best ideas from outside the industry, as well!).
The Power of The Crowd
November 12, 2008
Have you ever seen those little cards in a hotel room encouraging you to reuse your towel? To test the powerful source of social influence, researchers changed the wording on the card.
[more]
How Much of your Budget is Spent on Move-In Gifts?
November 5, 2008
Use your marketing website to offer new residents a personalize gift while saving money at the same time.
[more]
2008 Report of Prospect Research
October 24, 2008
from: J Turner Research
Take a look at this snapshot of findings from ongoing exit interviews of prospects shopping for an apartment community.
[more]
Surviving Pool Season Is Easier Than You Think
May 14, 2008
Take a proactive approach this year and get your pool policies in the hands of every resident before the violations begin. Use the door hanger or postcard formats available on your marketing website to print collateral that highlights your pool rules.
[more]
Good Things Happen Over Coffee
May 1, 2008
Sip. Smile. Repeat.
Coffee recently surpassed soft drinks as the number one beverage consumed by most Americans. That makes it a great time for you to take advantage of the high percentage of people enjoying a jolt of java and build it into your marketing efforts.
[more]
Word of Mouth Marketing: How Smart Companies Get People Talking
April 20, 2008
by: Andy Sernovitz. Find out more at: www.wordofmouthbook.com
Okay. Here’s the quick version. Everything you wanted to know about word of mouth marketing but were afraid to ask. It all comes down to this:Happy customers are your best advertisers. If people like you and like what you do, they will tell their friends.
[more]
Chocolates On The Pillow Aren't Enough - Reinventing The Customer Experience
April 9, 2008
Consider this advice from Jonathan Tisch, author of Chocolates On The Pillow Aren’t Enough and Chairman and CEO of Loews Hotels:
“In the hospitality business, the sale is much more than a financial transaction. This fact is brought home to hoteliers and hotel employees each and every day, since once people purchase our services, they don’t walk away with their goods like customers of other businesses: instead, they literally move in with us. The link between the hotel and its clientele is one of the most intimate connections between any organization and those it serves. Thus, serving hotel customers effectively and keeping them coming back for more requires getting inside their psychology and emotions in a way that is pleasurable, relaxing and stimulating. And that means creating a supremely comfortable, vibrant, and uniquely local experience.”
[more]
Marketing is a Marathon, not a Sprint!
January 1, 2008
This quote was the main point emphasized by Bill Nye, a multi-family training specialist, who recently spoke at the Trends Workshop in Seattle, WA. His seminar on Successful Marketing Techniques for the Leasing Professional included this message: “One of the biggest mistakes we make is writing promotional ads about ourselves.”
[more]
Strategies to Make Your Newsletters Work Harder
July 28, 2007
excerpt from MarketingProfs.com, June 5, 2007
“Brands that deliver general interest newsletters filled with tips, tools, and advice (but not unique brand-differentiating content) should rethink their approach.”
[more]
BOOM Marketing to the Ultimate Power Consumer - The Baby-Boomer Woman
June 19, 2007
Who has control over the economic purse strings and makes the buying decision in 80 percent of important purchases? A new book by Mary Brown and Carol Orsborn, Ph.D. says it’s 40+ women born between 1946 and 1964.
[more]