Get to know the faces behind Beyond Wine & Cheese Marketing
When we decided to write our story, we tossed our “business suit” resumes and opted for something a little closer to home. Actually, that also describes our business philosophy. Beyond Wine & Cheese Marketing isn’t your cookie-cutter marketing firm – and we like it that way. Our knack for doing superior work and having a whole lot of fun is a combination that helps our clients achieve bottom-line results.
Tracy McCain Albright, Founder and Chief Librarian
Afternoon Fix: extra hot double tall skinny latte
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Tracy's Aha! moment happened in a Reno casino, but not while trying to make a million bucks at a blackjack table. In the midst of an intense three-day brainstorming workshop, she took note when multifamily managers described making homemade fliers and form letters, or ordering expensive boxes of printed collateral, to get marketing messages to residents and prospects. Tracy's idea to relieve this pain point, a website filled with guerrilla-style, in-the-trenches marketing campaigns, launched the company in 2004.
Today Tracy keeps the company focus on creating excellent member experiences through recognition programs, user rewards and the Midweek Marketing Minute email. This mom of three teenage boys uses her highly-honed multitasking skills to keep the photographers, researchers, writers and graphic designers doing the dance that makes the library rock 'n roll. When Tracy isn't cradling her Macbook at a wi-fi hotspot, she's most likely on the sidelines of a soccer pitch watching her sons strike balls at the net. Her family lives in a suburb of Seattle with two ill-behaved cats, Mongo Jerri and Growl Tiger.
Chad Miller, Sales Director and Marketing Evangelist
Best Thrill Seeking: Skipping 8th grade to sail across the Atlantic
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Chad Miller’s clients don’t call him Tenacious Chad for nothing. From skiing and rock climbing to skateboarding and surfing, he can tackle anything. Well, at least he thought so until Baby Miller arrived this year. Now he realizes all mortal men have their limits.
If tenacity is his most prominent personality trait, diversity is the biggest theme in his professional career. Chad has experience as a nuclear submarine engineer, a climbing guide, an aerospace software expert and a hockey rink attendant (don’t mention the last one – he’s still scarred because he never got to drive the zamboni).
When he’s not traveling to visit BWAC clients, you might find Chad in Noah’s Bagel Shop. You’ll know he’s there if you see Gus, the Miller family dog, tied up outside. Did we mention that Chad swears Gus proofreads his correspondence?
Susie Barrios, Welcoming Committee Chairman
Celebrity Fantasy: Cesar Millan, The Dog Whisperer
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Susie Barrios has two types of clients: the two-legged kind she works with at Beyond Wine & Cheese Marketing, and the four-legged kind that keep her dog walking business on the go. When she’s not gettin' a move-on with her canines, she’s likely to be bustin’ a move in Jazzercise class – really. She says the blaring music and dancing to the beat (or not) is a great way to start the day. We’ll take her word for it.
Susie’s an avid dream analyst and is addicted to self-help books – hobbies we promise aren’t caused by her work environment. Born and raised in Guatemala City, she can dream in both English and Spanish. Pretty cool!