We believe in clouds. Rainy days in Seattle and software that’s stored in the sky. We believe marketing works when it’s beyond expectations and too clever to be forgotten. No dinosaurs roam here. Cute is not cute and sophistication is savvy. We believe in professional, not free. Consistent is repeatable, easy. Branding is a state of mind rather than standard fonts and pantone colors. We believe work should be fun. Martinis need an olive. And every office is better with a dog, or two. Technology is King and anything less than instant is too long. Jeans inspire creative thought and an easy chair is more comfortable than a desk. We believe laughter and banter is more important than titles on business cards. We believe every day is a chance to explore the edges. Never play in the middle. And your coffee is only as good as your beans. Beyond Wine & Cheese Marketing. We make apartment marketing that doesn’t suck.
Tracy McCain, Founder and Creator of Culture
Afternoon Fix: extra hot double tall skinny latte
Email Tracy for Public Relations and Creative Content
Tracy's Aha! moment happened in a Reno casino, but not while trying to make a million bucks at a blackjack table. In the midst of an intense three-day multifamily workshop, she took note when apartment managers described making homemade fliers and form letters, or ordering expensive boxes of printed collateral, to get marketing messages to residents and prospects. Tracy's idea to relieve this pain point, a website filled with guerrilla-style, in-the-trenches marketing campaigns, launched the company in 2004.
Today Tracy keeps the company focus on creating excellent member experiences through recognition programs and marketing education. This mom of three teenage boys uses her highly-honed multitasking skills to keep the photographers, researchers, writers and graphic designers doing the dance that makes the library rock 'n roll. Tracy lives in a suburb of Seattle with two ill-behaved cats, Mongo Jerri and Growl Tiger, and the company canine mascot, Rowdy.
Chad Miller, Sales and Marketing Evangelist
Best Thrill Seeking: skipping 8th grade to sail across the Atlantic
Email Chad for New Accounts and Referrals
Chad Miller’s clients don’t call him Tenacious Chad for nothing. From skiing and rock climbing to skateboarding and surfing, he can tackle anything. Well, at least he thought so until Baby Miller arrived a couple years ago. Now he realizes all mortal men have their limits.
If tenacity is his most prominent personality trait, diversity is the biggest theme in his professional career. Chad has experience as a nuclear submarine engineer, a climbing guide, an aerospace software expert and a hockey rink attendant (don’t mention the last one – he’s still scarred because he never got to drive the zamboni).
When he’s not traveling to visit BWAC clients, you might find Chad in Noah’s Bagel Shop. You’ll know he’s there if you see Gus, the Miller family dog, tied up outside. Did we mention that Chad swears Gus proofreads his correspondence?