Our Story

We are a small, woman-owned business, founded in 2004. We love being a small company, but we make sure that we act all grown-up to our large corporate clients. While we don't have titles on our business cards, we make sure that our clients have consistent, professional collateral that can be personalized online by anyone.

When someone meets us in person, the question we usually get is about the origin of our company name. That’s always after someone has asked, "Where’s the wine? Did you bring the wine?"

We think the name Beyond Wine & Cheese Marketing is actually a good fit for us when you know the history behind it. While sitting through hours of multifamily sessions in a variety of cities, we found ourselves surrounded by community managers talking about their site-based marketing plan. It was unanimous! A wine and cheese party was the universal answer to anything that involved attracting prospects, retaining residents or renewing leases.

This company is our attempt to offer the industry something more … the beyond.

Meet Our Founder – Tracy Albright

Tracy Albright After seeing lots of onsite property managers recreating the same resident fliers again and again (with mixed success), Tracy Albright saw the need for an easier way for anyone to create fun, professional marketing for prospects and residents. She created Beyond Wine & Cheese Marketing to do the brainstorming and planning for outreach and renewal collateral so front line agents spend their time doing what they do best – leasing and following leads.

Tracy shares her knowledge from 16-years of retention planning and national advertising experience by giving you dozens of effective campaigns to reach out to prospects and residents quickly and easily. What challenge does this solve for you? We think it is this: Beyond Wine & Cheese Marketing brings together the essential elements of creative campaigns: photography, artwork and graphic design to produce professional posters, fliers, fax sheets, postcards, greeting cards and door hangers you can print and use today.

Email: tracy@beyondwineandcheese.com


Meet Our Artist – Emily Parrish

Emily Parrish Emily’s designs reflect her desire to produce "happy art". joyful images filled with whimsical shapes and hopeful colors. Her creations celebrate her love of nature and her appreciation for the innocence and laughter of childhood.

With a fine arts degree from Auburn University, Emily has worked as a graphic designer for a decade. She's also proprietor of her own business, Toodle-oo Designs, for which she produces original watercolors, painted furniture and murals.


Meet Our Photographer – Lisa Thornberg

Lisa Thornberg Lisa enjoys taking an idea in her head and seeing it evolve into a picture through photography and post processing. She is motivated most often to photograph things that are predictable like objects that don’t move.

In the studio, she can choose the weather (bright or dark), the mood, the place and the time that works with her schedule. She chooses the subject and tells it to stand still and smile...and by golly it does!