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Suggest A Winning Theme Contest Winner!

November 20, 2007

JESSICA DRAPER is the winner of the Beyond Wine & Cheese Marketing contest. Our savvy HSC Real Estate subscriber sent in the winning theme idea from the Village at Idlewild in Reno, Nevada.

Congrats to Jessica, who showed us a portable-sized business card worth the amount of the referral fee. She’s tested a small size and a bright color and found it to be popular with residents who pass the card along after signing their name to the back side.

Jessica entered our contest after seeing an announcement in our weekly Mid-Week Marketing Minute sent to all Beyond Wine & Cheese clients every Wednesday by email. Along with tips for marketing success, the October emails announced the contest and offered a quick link to submit theme ideas to the Wish List.

Of all the ideas submitted, Jessica’s winning idea was chosen in part because it offered the perfect theme to launch a new format size to our library. In addition to posters, hangers, postcards, letterheads and greeting cards, Beyond Wine & Cheese Marketing will now offer a handy business-card size. The new format will be carried across other categories and themes as well.

Look for the debut of the referral business card December 1 when it will be online and ready to personalize, download and print at your desktop printer.